It’s been a long time since I was regularly blogging. In fact, it’s almost five years since I wrote my last blog for The Drum, looking at the state of the Scottish media in the early 2010s.
It’d be nice to say that things had improved in that time. Or at the very least, that things hadn’t particularly changed. But the sad truth, of course, is that the Scottish media is in a more perilous state than ever.
Years of under-investment and job cuts, coupled with a shattering of trust in the traditional outlets by those burned out – or aggressively engaged – by the political landscape over the last few years has led to a fractured industry scrabbling about for revenue.
At the same time, the amount of focus on the Scottish media has declined dramatically, focusing only on the internecine warfare between the MSM and whichever branch of alternative media – be it politics or sport – is opposing the MSM this week. Where once there was constant scrutiny and examination of the industry from informed commentators, now there’s virtually none.
There’s arguably never been a greater depth of talent working in the Scottish media, yet there’s also never been as few opportunities, and as great a risk of security, for those working there.
And I’m not in a hurry to change that.
This blog, such as it is, won’t be high profile or well promoted, it won’t be updated regularly and it won’t redress that balance or change the ongoing turmoil of the industry. What it will do though, hopefully, is be scrupulously fair, highlighting the good and the bad in equal measure.
At least, that’s the plan. Hope you’ll enjoy it.